The year in review: Top packaging stories of 2019

The five most-read packaging innovation stories of the year

28 Dec 2019 | By WhatPackaging? Team

Amazon India launches Storyboxes

During the recent Amazon’s Great Indian Festival, Amazon India introduced Storyboxes – Boxes that share the success stories of small and medium businesses, who have grown using the eCommerce platform.


ITC bags silver at 2019 Dow Packaging Innovation Awards

ITC’s Printing and Packaging Division received the silver award at the 2019 Dow Packaging Innovation Awards for its breathable wheat flour pack with air release control design for Aashirvaad Atta.


Lupin's innovative package ups the ante in women healthcare segment

In a calcium market worth more than Rs 2,400-crore, dominated by players like Shelcal, Gemcal and Calcimax, Lupin discerns itself with Corcal Bone & Beauty and its new packaging strategy, writes Abhishek Muralidharan.


Royal Stag launches limited-edition cricket world cup pack

Seagram’s Royal Stag, the flagship brand of Pernod Ricard India (PRI) and also the official whisky partners of the ICC Cricket World Cup 2019, have launched a limited-edition world cup pack which according to Kartik Mohindra of PRI is an idea which truly embodies the spirit of cricket and the love for the sport.


Orbango’s edgy bottle

When Orbango, a Mumbai-based juice bar, decided to sell its product in customised packaging, designer Jigna Shah Oza, was tasked to design and develop a “fresh packaging” that captures the essence of fresh juice inside. A case-study by Abhishek Muralidharan