India’s fast-moving consumer goods (FMCG) giants are pulling back on advertising and promotional (A&P) spends as demand pressures, rising input costs, and geopolitical uncertainties weigh on margins.
MARKET INSIGHTS
FMCG majors tighten ad spends
India Post posts record INR 15,296-crore revenue in FY26
The Department of Posts has registered a landmark revenue of INR 15,296-crore in FY26, reflecting a robust 16% year-on-year growth, the highest in recent years.
Currency in circulation surged 11.9% in FY26
India’s cash economy has reached a new peak, with currency in circulation rising nearly 12% (11.9%) in FY26 to touch a record INR 40-lakh crore.
Corrugated packaging evolves beyond volume growth
According to Market Intelo, the corrugated packaging market is set to reach USD 482.7-billion by 2033, driven by eCommerce growth and sustainability trends
The secret to India's remarkably resilient print, packaging, and publishing fraternity — The Noel D'Cunha Sunday Column
A survey by PrintWeek which evaluated responses from 141 industry icons shows what a majority of the industry aims to do in their factories. Noel D'Cunha and Rahul Kumar report
Building credibility in the proof era
Sport’s unique power lies in its ability to create belonging, but that can become a fragile thing to hold in an age where fans ask for receipts.
Print holds its ground but the ground is shifting: EY report
India's print industry closed 2025 essentially where it started, revenues flat at INR 259-billion, yet underneath that calm surface, advertising and circulation are pulling in opposite directions, and publishers are racing to adapt before the divergence becomes a rupture
Packaging for eCommerce set for 4.8% growth to 2031
The global eCommerce packaging market is undergoing a significant structural shift. The new research by Smithers Market Intelligence confirms strong growth in 2025 and forecasts expansion at a 4.8% CAGR over the next five years. The market, valued at USD 78.4-billion in 2025, is being shaped by three powerful forces: the accelerating shift from physical to online retail, rising sustainability expectations, and rapidly evolving packaging formats.
Consumer loyalty is shifting, as ‘experience debt’ grows
A new report, surveying 59,000 consumers globally, maps the widening gap between brand promise and lived customer experience.
Distance, risk and the reinvention of Indian print — The Noel D'Cunha Sunday Column
Speaking at Print and Beyond 2025 in Kochi, P Sajith reframes print as a geography business. With 2.5 billion textbooks printed annually, smartphone exports crossing 30-billion dollars, and digital enabling hyper localisation, the industry must choose its distance with care
Print ad space up 21% since 2021: TAM AdEx
India’s print advertising market extended its post-pandemic recovery in 2025, though at a slower clip. Ad space per publication rose 21% compared with 2021 levels and inched up 2% year on year over 2024, according to TAM Media Research’s latest AdEx report.
Rajesh Kumar releases Decoding B2B Marketing
The book promises to be a practitioner’s blueprint to influence buying groups, accelerate revenue and drive adoption
On-demand printing: Reshaping how businesses produce and deliver print
Rising demand for faster turnaround, personalisation and lower inventory risk is pushing on-demand printing into the mainstream, as businesses across publishing, packaging, retail and marketing rethink traditional bulk production models
PrintWeek’s top six trends for 2026
As we enter a new year, PrintWeek editors look at the market and suggest six trends that will play an important role in 2026
Global secondary packaging market to hit USD 300-bn by 2030
Smithers, in partnership with Packaging Innovations & Empack 2026, reveals how rapid growth in online retail, paper-based innovations, and EU regulatory changes are transforming secondary and protective packaging
Industry report: How technology is fueling a revolution — The Noel D'Cunha Sunday Column
Across books, labels and packaging, the Indian print industry is no longer responding to trends defined elsewhere. Instead, it is reshaping what trends mean by allowing printing technologies to leapfrog applications, compress timelines, and dissolve old boundaries between scale, craft and creativity. PrintWeek's Book of Trends captures this shift not as a forecast, but as evidence, as PrintWeek team finds out
Paper and packaging firms turn to AI to manage capacity
Firms are turning to AI to manage overcapacity, which remains ‘endemic’ to the industry, report said
The Noel D'Cunha Sunday Column | Looking back at 2025: What shaped performance (Part-I)
As we step into 2026, PrintWeek examines how industry leaders responded to shifting demand, rising operational complexity, and margin pressure in the year gone by. In this Sunday Column, eight CEOs reflect on value creation, technology choices, and the decisions that defined performance across the year. Read on….
Paper industry: the report card — consolidating amidst headwinds
Driven by packaging growth, the paper mills face margin pressure from high wood costs, cheap imports, and GST issues. Players are investing to tap into future demand. Prabhat Prakash reports
The paper trail: A report from New Delhi’s Paperex 2025
The world’s largest pulp and paper exhibition, Paperex 2025, descended upon the capital this past week, a four-day affair (3-6 December) that confirmed what many in the industry already suspected: The future of paper is less about the memo and more about the durable carton and the beautiful book.