Campaign India Team

Piyush Pandey dies at 70; the industry mourns a legend

Piyush Pandey dies at 70; the industry mourns a legend

The industry fondly recalls the veteran ad-man who gave Indian advertising its voice, created unforgettable ads and inspired a generation of savvy ad-makers.

GroupM’s TYNY 2025: India’s advertising market to grow 7%

GroupM’s TYNY 2025: India’s advertising market to grow 7%

The report estimated that the market is set to reach Rs 1,64,137-crore in 2025, adding an incremental Rs 10,730-crore.

Dr Bhaskar Das: A media visionary, perpetual learner says goodbye

Dr Bhaskar Das: A media visionary, perpetual learner says goodbye

The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against cancer.

India's print ads thrive amid Diwali's spark

India's print ads thrive amid Diwali's spark

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

Indian consumers prioritise value-conscious purchases amidst a surge in experiential spending: Deloitte’s Future of Retail report

Indian consumers prioritise value-conscious purchases amidst a surge in experiential spending: Deloitte’s Future of Retail report

Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.

Cannes Lions 2023: Ogilvy India bags grand prix for Cadbury on day four

Cannes Lions 2023: Ogilvy India bags grand prix for Cadbury on day four

Leo Burnett also won gold as India added a total of seven Lions.

India leads the world in ad-spending forecasts for 2018

India leads the world in ad-spending forecasts for 2018

Indian advertising revenue is expected to grow in excess of 12 per cent CAGR, in the next five years.

Cannes Lions 2014: India's final tally, by agency

Cannes Lions 2014: India's final tally, by agency

Lowe (three) bags most Golds; JWT most awarded agency with 8 Lions.

Cannes Lions 2014: Anyone can tell the story. But someone has to. Who will it be?

Cannes Lions 2014: Anyone can tell the story. But someone has to. Who will it be?

It’s not creative versus digital/data as it is made out to be; this is just a family squabble.

Consumer loyalty is shifting, as ‘experience debt’ grows

Consumer loyalty is shifting, as ‘experience debt’ grows

A new report, surveying 59,000 consumers globally, maps the widening gap between brand promise and lived customer experience

Apple MacBook Neo colours hint at design’s new role

Apple MacBook Neo colours hint at design’s new role

As products double as identity markers, the colourful laptops underscore how design and self-expression increasingly influence purchase decisions, especially among younger consumers.

Consumer loyalty is shifting, as ‘experience debt’ grows

Consumer loyalty is shifting, as ‘experience debt’ grows

A new report, surveying 59,000 consumers globally, maps the widening gap between brand promise and lived customer experience.