In an interview with Vinita Bhatia of Campaign India, S4 Capital’s executive chairman says hyperscalers’ USD 600-billion AI capex shift is breaking the profit–agency revenue link.
The integration enables marketers to create and activate brand-safe ads directly within ChatGPT through Adobe’s performance marketing platform.
As products double as identity markers, the colourful laptops underscore how design and self-expression increasingly influence purchase decisions, especially among younger consumers.
A new report, surveying 59,000 consumers globally, maps the widening gap between brand promise and lived customer experience.
A new report, surveying 59,000 consumers globally, maps the widening gap between brand promise and lived customer experience
The industry fondly recalls the veteran ad-man who gave Indian advertising its voice, created unforgettable ads and inspired a generation of savvy ad-makers.
The report estimated that the market is set to reach Rs 1,64,137-crore in 2025, adding an incremental Rs 10,730-crore.
The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against cancer.
In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.
Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.
Leo Burnett also won gold as India added a total of seven Lions.
Indian advertising revenue is expected to grow in excess of 12 per cent CAGR, in the next five years.
Lowe (three) bags most Golds; JWT most awarded agency with 8 Lions.
It’s not creative versus digital/data as it is made out to be; this is just a family squabble.