INTERNATIONAL

UPM Adhesive Materials and Mark Andy have renewed their partnership to support converters with label materials and printing technologies across the Americas

The geopolitical unrest in the Middle East has naturally created a sense of caution among businesses, but according to Manoj Mehta, an industry expert and past-president of AIFMP, the printing and packaging industry in the region has shown remarkable resilience. Talking to PrintWeek, Mehta said that many companies continue to operate normally, though with increased attention to risk management, logistics planning, and supply security.

The Middle East's printing and packaging industry is navigating a landscape of geopolitical unrest with a precarious balance of caution and resilience. While day-to-day operations continue largely uninterrupted, serving essential markets like food, pharmaceuticals, and consumer goods, a catastrophic threat is escalating: the unquantifiable risk posed by maritime insecurity and the immediate financial exposure it creates.

What if the material shaping the future of sustainability isn’t steel, plastic, or concrete — but paper? Corrugated packaging, once seen merely as a humble shipping box, is now redefining industries, design, and innovation, proving that strength and sustainability can go hand in hand.