India's print industry closed 2025 essentially where it started, revenues flat at INR 259-billion, yet underneath that calm surface, advertising and circulation are pulling in opposite directions, and publishers are racing to adapt before the divergence becomes a rupture
OPINION AND ANALYSIS
EDITORIAL
Ramu Ramanathan: Nine tasks for print to reap benefits in spite of Covid crisis
The second wave of the Coronavirus is here. With India’s official death toll now at m ore than 1,65,000, the five-fold strategy (testing, tracing, treatment, Covid- appropriate behaviour and vaccination) is an effective way to fight the global pandemic. Meanwhile, the print industry is worried about its future. My nine-step plan for print in 2021 (with apologies to one and all):