Photo Orange's awards brings together photo print specialists
Photo Orange, the photobooks and wedding albums printing arm of Shree Printwell Offset, in association with F-Stop, has launched an award for the Indian wedding photographers - Orange Flash Awards. The entries for the awards were announced open in a launch ceremony held on October 14 at Tagore Hall in Ahmedabad.
31 Oct 2014 | By PrintWeek India
Photo Orange's awards brings together photo print specialists
The launch ceremony of the maiden edition of the awards was attended by 650 members from the Photographers Association across five states, which according to Dwipal Patel, the marketing director at Photo Orange, is an industry first.
Restricted only to wedding photography, the awards have been categorised under the three categories of: Photo Story of one wedding (eight to 12 images), pre-wedding, and candid moments/emotions.
Patel informed PrintWeek India that the Orange Flash Awards was conceptualised with the motive of creating a knowledge community for the wedding photographers in India. “This initiative is a win-win deal for both the photographer and the photo album printers. A lot of young and amateur photographers do not receive the right support. Additionally, very few photographers are acquainted and aware of the various possibilities with print that they can explore to their benefit. We thus want to bring the two communities on a common ground to share knowledge.”
All this, when the wedding industry in India is pegged at Rs 35,000-crore and trends like pre-wedding shoot and to theme weddings have just begun to gain popularity.
Patel said, “The wedding photography scenario in India is changing. Conventional wedding photography in India focused on an unending series of group photos of relatives standing with bride and the groom. The newer styles are pre-wedding shoots, candid shots, workmanship, photojournalism and so on. Now it is all about capturing the story, the feelings and the candid moments of the special day.”
| EQUIPMENT AT PHOTO ORANGE |
| Hp Indigo 3500 |
| Epson Pro 9900 |
| i-One-Pro for monitor calibration |
| Three thermal lamination machines |
| Customised binding machines |
| Digital foiling machine |
Gujarat-based Shree PrintWell Offset is credited with housing Gujarat's first HP Indigo 3500. For its Photo Orange operation, the firm is equipped with am in-house operations from pre-press to post-press.
Explaining the entry process further, Patel said, “The entries of size and resolution 1280 (min. shorter side)x4000 pixels (max. longer side), should be submitted online on the awards website – orangeflash.in.
The deadline for the entry is announced as 10 April 2015.
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