How to be a publishing expert at GBO programme on 4-5 December

The event makes all the more sense as the Indian publishing industry is experiencing a rise in the engagement of young professionals, who are significantly contributing to the publishing strategy of the future. The face of publishing is also evolving competitively, even as there is a dearth of skill development opportunities on new age topics and short term, hands-on training modules. To address this lack, this programme is tailored to suit mid-career publishing professionals wishing to acquire expertise in new trends and techniques of global publishing.

The GBO New Delhi also aims to attract young and ambitious talent through this programme, bringing them closer to the latest developments in the trade.

This two-day training programme will discuss topics, such as commissioning and pitching, digital publishing and publicity, multi-platform strategy and rights management, while participants will learn, from international experts and other star practitioners from India, the knowhow for conducting business in a future-ready manner, while networking with peer and experts.

The programme entails an accredited fast-track, concentrated delivery module for trade-centric skill training; development of future managers and leaders in publishing and allied industries; an international market overview with contextualised learning; a space to meet and interact with industry peers and experts from India and abroad; and establish blue-print of a local peer-based learning and exchange network.

According to the organisers, the need of the programme is to address the shortage of cutting-edge, industry-focused training programmes; to cater to the time and budget constraints of young professionals; and to bring the emerging leaders closer to the experts for mentoring; to encourage across industry collaborations.

Sessions to watch out for
From Idea to Ink: Commissioning & Pitching in Genre Specific World Led by Karthika VK (Harper Collins India) and Arpita Das (Authors UpFront)

Dwelling on the tricks and tips informing the process of contemplating and communicating an effective book proposal to exploring the commissioning landscape, finding genre gaps in the market and preparing a potentially market-ready book idea, this session will be led by noted publishers from MNC and Indie publishing houses offering a no-holds barred session.

Building from the Spine Upwards: Book Design Workshop Led by Stefanie Schelleis (Carl Hanser Verlag, Germany), Sunandini Banerjee (Seagull Books)

Book design experts, from Germany and India, will guide you on how to integrate text, imagery and illustration with the eventual goal of building the architecture of a book starting from the font, the page, the palette. There will also be a practical component allowing participants to get their hands on to designing a unique book concept from scratch.

Trading Rights and Negotiating Copyrights Led by Dahlia Sen Oberoi (Sen-Oberoi, Attorneys-at-Law), Priya Kapoor (Roli Books)

Offering a practical guide to rights selling, dealing with its nuances and complexities, this session, led by an experienced publisher and a sought-after copyright expert, will have as its focus the way-to-go and best practices of rights exchange in international arena, legalities of content copyrights, copyright enforcement et al.

Scoring on some ‘Viral’ Charm: Publicising your Book Effectively Led by Anurima Roy (Bloomsbury India)

Book publicity is critical to a book’s success and building its visibility in a busy marketplace is a challenge. Tackling these challenges will be this interactive group session which will be an expert-led, hands-on workshop leading to the actual development and presentation of PR plans tailored to varied book genres and audiences.

For details, please visit www.publisherstraining.com.