PrintPack 2022: HP Indigo receive positive customer response

HP India showcased its latest range of products and technologies from the HP Indigo portfolio at PrintPack 2022. The company witnessed one of the biggest participation this year and organised various live demonstrations, experiential zones, and dedicated HP Indigo discovery sessions for print service providers, potential brands, designers, and design agencies.

17 Jun 2022 | By Rahul Kumar

Appadurai A of HP India at the show

At the show, HP launched three new digital press platforms—the HP Indigo 100K Digital Press, the HP Indigo 15K Digital Press and the HP Indigo 6K Digital Press — first two virtual and the third physical. 

Appadurai A, country manager - graphics solutions industrial business, HP India, said the customer response to HP Indigo portfolio has been extremely positive. 

“We physically introduced the HP Indigo 15K Digital along with the HP Indigo 6K Digital for the first time in India. The HP Indigo 15K was running live at Redington’s stall. This machine has been designed to bring high-definition printing and offer a new benchmark in print quality for the widest range of applications in the industry. To cater to the labels and packaging segment, the new HP Indigo 6K Digital was running live at our partner TechNova’s stall,” he said.

At the show, the company also exhibited a live station to experience HP xRServices powered by Microsoft Hololens 2, which, Appadurai said, received appreciation for its latest innovation for the next generation of printers. 

Yoav Lotan, head of products & solutions, HP Industrial Indigo PWP, Asia Pacific & Japan said, “India has a vibrant and dynamic market and people are eager to learn and educate themselves about what is happening on the other side of the globe. From big to small and homegrown enterprises in the country are looking for advanced commercial and packaging printing and enhancement solutions to differentiate themselves in the crowd. We want to help them fulfil their needs with the HP Indigo technology.”

Lotan said, in a fast-changing market and a world economy that’s full of surprises, the process of digital transformation in the commercial, labels and packaging printing industry shouldn’t prevent business owners from discovering the future-proof benefits of adopting a digital press. 

“We have a team of proven experts that can guide you through the process and help you achieve the growth that HP Indigo customers are already experiencing. Behind every product and service is something more—HP’s deep loyalty to print and trusted partners like Redington and TechNova,” he added.

KS Ramesh, vice-president, digital printing, Redington India, said, “Nothing was more exciting than meeting people face to face after the pandemic and hearing their stories. This year, Printpack has been seen as a reset to the print industry. Business owners, print service providers, potential brands, designers, and design agencies are exploring new opportunities by moving towards the market trend of digitalisation and automation to enhance their productivity, product offerings and solutions to their customers.”

Pranav Parikh, chairman and managing director, TechNova Imaging Systems, said, “We are delighted with the overwhelming response we received at PrintPack 2022. The live demos and interactive AV sessions of the full range of HP devices for labels, folding cartons and publishing were a huge draw. Our partnership with HP enables us to offer publishing, labels and packaging print innovation that empowers our customers with the versatility to enter new markets and exploit new opportunities.”

Amit Khurana, COO, digital & offset print business, TechNova Imaging Systems, added, “HP’s futuristic digital solutions and marketing acumen, integrated with TechNova’s innovative strategies, unparalleled service, extensive reach, and 50 years of customer trust and goodwill is a formidable synergy that will provide our customers with a unified ecosystem to generate new profits.”