Partnership to launch sustainable circular economy

PulPac, the Swedish R&D and IP company behind dry-molded fibre, the award-winning British household paper converter Better All Round and PA Consulting (PA), the consultancy that’s bringing ingenuity to life, have announced a strategic alliance to introduce revolutionary sustainable packaging to replace single-use plastic to the UK.

01 Apr 2022 | By Rahul Kumar

The three partners are PulPac, Better All Round and PA Consulting

The partnership leverages the innovative formed fibre packaging technology developed by PulPac, Better All Round’s converting knowhow and access to the UK’s leading retailers and PA’s expertise as the exclusive global development partner for this technology.

Each year in the UK, it is estimated that five million tonnes of plastic are used, nearly half of which are packaging, and much of which cannot be readily recycled or composted. The world is determined to find alternatives to plastics and the market-pull for PulPac’s high performance dry moulded fibre packaging offers a compelling sustainable and affordable alternative to single-use plastic. By sharing their game-changing technology with the industry through licensing, PulPac is enabling fast, global scaling with the ambition to replace as much single-use plastic as quickly as possible.

The partnership helps Better All Round deliver on its circular economy and zero waste ambitions. Waste from its paper converting subsidiary, Consuma Paper Products, will be used in the manufacture of new-to-world dry moulded fibre packaging which has been invented and patented by PulPac. The fibre-forming technology helps create a new and competitive standard in sustainable packaging. The pioneering technology is designed for the circular economy and uses affordable, globally available, renewable cellulose fibres to produce high-performance, fibre-based packaging and single-use products with highly competitive unit economics. Saving significant amounts of valuable water resources and energy; a dry-moulded fibre product can have up to 80% lower CO2 footprint compared to alternatives.

Oday Abbosh, founder of Better All Round, said, “Our vision is to become a sustainable paper company. Playing our part in the circular economy is at the heart of that vision, so we’re really excited to be leading the way in adding such ground-breaking innovation to our manufacturing capabilities this year.”

Linus Larsson, chief executive officer at PulPac, said, “We are delighted to welcome Better All Round, as a PulPac licensee. With extensive relationships with UK retailers, it provides unrivalled access to the UK market. We are excited about the collaboration and being a force for sustainable change in the packaging industry and accelerate the transition away from single-use plastics.”

Wil Schoenmakers, global head of consumer, retail and manufacturing at PA, added, “Our partnership with PulPac and Better All Round allows us to accelerate our ability to offer brands and retailers end-to-end design services, equipment-build and fully-fledged production services to support them on their journey to reduce single-use plastics. With consumers increasingly expecting brands and retailers to make tangible sustainability changes, and with mounting regulatory and EPR pressure, dry moulded fibre technology offers our clients a functional, scalable and affordable solution.”

The partnership will support all FMCG and retail businesses in pursuing their sustainability ambitions, focusing on eliminating single-use plastic from their environmental footprint, building on the ten-year relationship enjoyed between PA Consulting and Better All Round. The new range of formed fibre products will be manufactured at Better All Round’s site in Lincolnshire and will commence in the Autumn of 2022.