Mondelez celebrates 75th anniversary
Mondelez India, the makers and bakers of renowned snacking brands such as Cadbury Dairy Milk, Oreo, Bournvita, etc, marked its 75th anniversary in the country. From introducing the first taste of chocolates in 1948 with Cadbury Dairy Milk to building a robust snacking portfolio over the last seven decades, the brand has stayed true to its promise to empower people to snack right.
24 Jul 2023 | By Abhay Avadhani
India remains one of the most important growth engines for the company. The commitment to deliver exceptional quality products, fostering innovation, building a robust manufacturing and distribution ecosystem, and understanding the evolving tastes of consumers have been key to the company’s success.
According to the company, Mondelez will continue to pave the way for delightful snacking experiences for generations to come staying true to their values and purpose of creating the right snacks, for the right moment, made the right way, at the back of creating shared moments of joy.
As part of the 75th-anniversary celebration, Mondelez India has planned various initiatives to express gratitude to its consumers, trade partners, and employees who have played a crucial role in the company's success.
These initiatives include engaging activities like releasing a special collector’s edition box of Cadbury Dairy Milk bars with vintage packaging on eCommerce channels, Amazon Fresh, changing its platform layout for the first time in its history to the iconic Cadbury purple colour, and partnering with Flipkart to create a dedicated metaverse experience on the platform, amongst many more.
As the company embarks on its next chapter and accelerates its investments in the country, it will continue to innovate, adapt, and stay agile to meet the evolving needs and preferences of Indian consumers, remaining a trusted snacking companion for the nation.
Mondelez India Foods (formerly Cadbury India) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country.
Part of Mondelēz International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Cadbury Spready, Tang, Cadbury Oreo, Bournvita Biscuits, Bournvita Fills, Cadbury Chocobakes, Halls and Cadbury Choclairs Gold, etc.
Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities in Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh, in addition to a global research and development technical centre and global business hub in Maharashtra and a vast distribution network across the country.