Insight acquires Trisita’s HP Latex business

Insight Print Communications has announced the acquisition of Trisita Marketing’s Sign and Display division, which includes the sale and support of HP Latex wide-format printing solutions in Eastern India.

02 May 2022 | By Rahul Kumar

Team Insight with team Trisita

Insight has set up its base of operations in Kolkata for the entire Eastern region.

Insight and Trisita are the top two major channel partners of HP for its entire range of HP Latex wide-format printing solutions. While Insight had a strong presence in North, South and West India, Trisita was handling East India. 

HP has a market leadership with HP Latex in India, having around 2,500 machines installed across the country. 

HP Latex is well known among PSPs and corporates for its water-based inks and green technology in the wide-format printing industry.

Ajay Aggarwal, MD and CEO of Insight, said, “With this acquisition, Insight strengthens its operations and customer base in East India. Insight is on a high growth trajectory since the pandemic. We have plans to grow both organically as well as through in-organic means. Insight changed its vision to ‘helping print industry transition to digital’ ever since it diluted its stake in Komori range of analog offset press sales business.”

Since then, the company has been progressively adding digital printing solutions to its portfolio. “We tied up with Fujifilm for their print-on-demand solutions such as Revoria Press PC1120 and JetPress 750. Recently, we added Scodix to our portfolio. We have also started promoting Screen Japan’s world Truepress 520HD digital inkjet book printing press along with Ultimate technologies imposition solutions,” he said.

Ashish Save, director, Insight added, “Insight has always had a very strong presence in the sign and display industry, earlier with Scitex and now with HP. We were the market leaders during the solvent era and we continue to lead the market with HP Latex. One of the key focus areas for Insight is to promote environment-friendly and sustainable solutions.”

He added, “Today, we have the highest install base of CTPs in the country that have transitioned to using the Kodak Sonora process-less plates. Our Mimaki digital textile printing solutions are providing a greener way for the textile industry to print and move away from highly polluting traditional analog screen and rotary printing technologies. All printing presses in our portfolio are world’s best solutions giving highest quality with lowest environmental impact. We take pride in the quality of the solutions that we offer to our customers.”

Adhish Aggarwal, who has joined Insight recently, has been entrusted with the responsibility of managing and growing East India. He said, “We want to bring to our newly acquired team of Trisita, our customers and Print Service Providers in the East region, the best practices and solutions from other parts of the country. These are exciting times for Insight.”