Halftone Digital adds Xerox Iridesse

A Xerox loyalist since 2011, Hyderabad-based Halftone Digital Imaging has recently invested in a Xerox Iridesse digital press.

18 Nov 2022 | By Rahul Kumar

The new machine will help Halftone to provide more options and quality service to its customers

Prakash Gaddam, managing partner, Halftone Digital Imaging, said, “Apart from the existing features of Xerox Iridesse that supports our business, the white colour option and ability to support up to 400-gsm were major drivers to go ahead with Xerox Iridesse with white colour up to 400-gsm. This will help us to provide more options and quality service to our customers.”

Gaddam said the company has witnessed increased production efficiency in terms of quality. Plus, the machine has been able to maintain the delivery schedules thereby adding to customer satisfaction.

Halftone Digital Imaging started as a pre-press bureau in 1999. “We expanded operations by including Scitex Dolve 800 for Graphic designing in 2006 and added Basys print CTCPin and Kodak Trendsetter thermal CTP to expand our business in pre-press,” Gaddam said. 

The company forayed into digital printing in 2011 with a Xerox 1000.

Today, the company operates in pre-press, digital printing, die-making and flexo plates, and caters to offset printers, corporate retail segments, advertising agencies, education sector, and the packaging sector. 

Besides Gaddam, the other managing partners are Murali Nandyala and Srikanth Nandyala. The company has a staff strength of 25 people which includes professional designers, trained machine operators and the delivery team. 

“We constantly have our team go through the training programmes and interact with our solution partners to stay updated.

Halftone operates from a 10,000-sqft facility, with a fleet of machinery including the Xerox Iridesse,  two BasysPrint CTCPs, three Amsky CTCPs, a Kodak CTP, a polar cutting machine, and so on.