Freshey’s launches Wonder Idli Dosa Batter in Chennai
The batter will be made available across more than 10,000 retail outlets in Chennai
08 Apr 2022 | By Aultrin Vijay & WhatPackaging? Team
Freshey’s, a home-grown seven-year-old brand from the house of WayCool Foods – an agri-commerce – company has announced the launch of Freshey’s Wonder Idly Dosa batter in Chennai. The company offers a range of kitchen ingredients, mediums, and ready-to-cook products focusing on consumer convenience.
The product comes in 1kg value packs and will be available across more than 10,000 retail outlets in Chennai.
According to the company, the product passes a plethora of quality checks to ensure premium quality batter at an affordable price of Rs 45 for a kg, which can make 20 idlies or 15 dosas. “There is no added soda or preservatives used, thus making it healthier,” a press note shared with WhatPackaging? stated.
BP Ravindran, chief business officer, WayCool Foods and Products said, “We are extremely thrilled to launch Freshey’s Wonder Idly Dosa batter with a new super-saver pack in Chennai market. As there is a noticeable cultural shift in the home cooking trend and an inclination towards opting for easy-to-cook food at home, Freshey’s idly dosa batter will be the right choice for the consumers looking at quality products.”
The company states that the batter is made using “the best practices with RO water, with quality idly rice and urad dal” from its home-brand Madhuram as key ingredients.