DB Corp reports 24.2% ad revenue growth

In consolidated performance highlights for 9M FY2022 (compared to 9M FY2021), the company’s advertising revenue grew by 24.2% at Rs 8,693-million as against Rs 7,001-million; circulation revenue grew by 11.9% at Rs 3,406-million as against Rs 3043-million; total revenue grew by 23.2% at Rs 13,087-million as against Rs 10,621-million.

EBIDTA grew by 19.5% at Rs 2,565-million as against Rs 2,146-million. Print Business EBIDTA grew by 30% YOY to Rs 3,190-million from Rs 2,460-million with EBIDTA margin expanded by 150 basis points to 26.3%. PAT grew by 48.5% YOY at Rs 1180-million as against of Rs 795-million, Print business PBT grew by 54.1% to Rs 2,394-million from Rs 1,553-million

Sudhir Agarwal, managing director, DB Corp, said, “We are seeing renewed vigour in advertising revenues, with new categories starting to look towards print for their ad spend, coupled with select traditional categories like real estate, education, jewellery that have bounced back to pre-Covid levels. The other large traditional sectors are beginning to show signs of revival and that underscores further growth potential. As the market leader in Indian language print, backed with strong editorial integrity, we are a natural choice for advertisers, both new age as well as the traditional as they look to create localised and targeted ad campaigns.”

Agarwal added that the company’s focus in the past few quarters has been to create a strong digital footprint for Dainik Bhaskar group. “We are happy to report that our efforts are yielding results with our websites and apps showing remarkable growth in reader engagement. We are working hard to close the fourth quarter on a strong note and continue to work towards meeting the expectation of all our stakeholders,” he said.