ColorJet asks printers to share their work for IPL

ColorJet, with 50% market coverage and spread across 5,000 print service providers, has launched an industry-first, one-of-its-kind online event, wherein participants have to share products that they printed for IPL using ColorJet printers.

14 May 2021 | By Rahul Kumar

There are no restrictions on the number of entries and more entries increase your chance of winning. The event will end on 20 May and the winners will be announced on 30 May 2021 through the social media channels of ColorJet.

During the second wave of the pandemic, ColorJet is trying to boost the morale of the printing industry through this exciting event. The objective behind this unique initiative is to understand the numerous applications and campaigns executed during IPL. This also serves as a litmus test to check the growth of the printing industry. ColorJet Indian Printing League is a way to connect with the customers and increase the two-way communication between the brand and the customer.

India is a huge advertising market for cricket, especially IPL. According to the sources there are as many as 80-90 brands associated with it, having an estimated advertising budget spend of appropriately Rs 600-cr. ColorJet believes that the versatility in the range of printers offered, such as UV, eco-solvent, textile, and many more make us the preferred choice when it comes to IPL related printing work. All leading brands prefer to print on ColorJet printers due to high-quality print output, sustainable printing, and colour consistency among many other benefits.

“Over the past editions of IPL, we saw several banners, flexes, hoardings, boundary rope branding, personalised mobile covers, watches, sports apparel, etc getting printed on ColorJet printers. This year, we wanted to acknowledge the numerous applications being printed by our partners across the country,” the company said.

Smarth Bansal, DGM, product marketing, ColorJet, added, “Through this online event, we also want to encourage our customers to become a part of ColorJet Alliance. ColorJet Alliance helps our partners to grow their business, maximise their profit, increase brand awareness and visibility, and expand their network. This exciting event provides a platform to our customers to showcase their work.”

Pramod kadam, owner of Jai Ambe Digital, said, “I have been constantly printing advertising material for IPL on ColorJet Printers. These machines are the best at what they do. From consistent brand color, great outdoor life to print sharpness. This year, we have worked for Rajasthan Royals for applications such as dropdown, gate arch, gym branding, and a lot of indoor applications.”

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