Avery Dennison inaugurates community library in UP

Empowerment of the historically excluded, sustainability, and enhancing the skills for employability are the key issues that Avery Dennison has been supporting under its CSR programme. Taking a step further in this direction, the company has inaugurated a community library and resource centre in Murad Gari, Jewar, UP in partnership with Rural Education and Development (READ) India, which will provide education and vocational reading material to the underprivileged children.

22 Apr 2022 | By Rahul Kumar

Dr Arunvir Singh, CEO, YEIDA, inaugurates the community library in Jewar, UP

The initiative will also offer programmes related to livelihood skilling for women and girls, soft skills for youth, and health awareness programs for the community.  

The inauguration was done in the hands of Dr Arunvir Singh, chief executive officer, Yamuna Expressway Industrial Development Authority (YEIDA) wherein, apart from the local community and selected team of Avery Dennison, the Country Director of Rural Education and Development (READ) India was also present with her colleagues.

Manvi Sushil, HR director, Avery Dennison, South Asia, said, “Avery Dennison believes in empowering rural communities to create equity of opportunities and to move closer towards building a world where necessary access to knowledge and skills open doors while helping us achieve a more prosperous future in the communities we operate in”

Saurabh Agarwal, senior director and general manager, LPM, South Asia, Avery Dennison, added, “At Avery Dennison, we believe that we can contribute to the future of our nation by doing our bit to provide necessary means to people of the communities we operate in and help them realise their dreams and avail opportunities for skill development.” 

Dr Geetaa Malhotra, in her address highlighted that community interventions are the key elements for READ India. “We empower with the concept of one woman, one family, one village. This concept has a ripple effect, meaning, the women who learn the skill shares with other women; if she migrates to another village or state, she starts her own training centre or gets the job. In times of difficulty, she starts her own micro-enterprise and adds to the family income. Power to empower others continues and leaves the ripple effect,” she said.

The objective behind launching the community library is to provide easy accessibility to required books, computers for basic and advanced learning and proper study rooms. Children can come to play indoor games and read the story books. Also, qualified staff has been hired from within the local community to educate the children and create employability opportunities. 

The company had earlier initiated a similar programme at two locations. One such programme is running at Basai, Gurugram from 2019 and another one in Ranjangaon, Pune from 2021. 

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