AR Enterprises invests in India’s first HP Latex 2700

Bhubaneswar-based AR Enterprises has recently invested in an HP Latex 2700 10-ft roll-to-roll industrial model. The machine was supplied and installed by Insight Print Communications, an exclusive partner of HP Latex industrial machines.

07 Jul 2023 | By Rahul Kumar

The HP Latex 2700 at AR Enterprises

AR Enterprises, a sister concern of Plastic House, known for its prominence in Odisha, was established by Gaurav Jain and Anant Agarwal. Plastic House was established in 1988 in Cuttack by the late Rajesh Kumar Jain.

AR Enterprises offers complete signage solutions with flex printing, laser engraving, lamination, and latex printing. The company produces GSB, flex banners, wall wraps, retro-reflective, fabric signages, home décor and vehicle branding for all signage needs. 

This installation of the HP Latex 2700 by AR Enterprises symbolises the company’s commitment to pioneering innovation and its dedication to delivering exceptional services to its clients. With its state-of-the-art features and advanced capabilities, the HP Latex 2700 will revolutionise the printing industry in India, offering unparalleled quality, efficiency, and versatility.

Gaurav Jain of AR Enterprises, said. “We are thrilled to be at the forefront of this technological advancement in India. By embracing the HP Latex 2700, we are not only elevating our own capabilities but also setting a new standard for the entire printing industry in the region.”

He added, “As India gear up for the G20 Summit this year, sustainability and addressing climate change take centre stage. The next few years will be transformative for the printing industry, emphasising the importance of sustainability and recycling. When it comes to investing in technology that ensures a future-ready approach, there's no alternative to HP Latex.” 

HP Latex 2700 offers a speed of 958-sqft/hour, and ensures maximum productivity without compromising on vivid colours. It enables uninterrupted printing with fully automated printhead maintenance eliminating any potential disruption and there is zero ink wastage. 

But that's not all, the fourth-generation ink type takes colour vibrancy to a whole new level, delivering an impressive 30% more vibrant colours. Latex inks are flexible which allows you to print a variety of applications on one single machine, unlike any other technology. You can print vinyl, wallpaper, and canvas to cast vinyl with one type of ink that has the highest environmental certification UL Ecologo.

Having acquired HP's East India channel partner one year ago, Insight Print Communications, under the leadership of Adhish Aggarwal, has been spearheading the company’s operations in the eastern region, consistently achieving remarkable milestones.

“The Jain family has been a dedicated partner and supporter of HP products since the days of XLJet and Scitex FB flatbed machines.  The company’s association with us began with the installation of XLJet and then a fifth Latex machine and now, with the recent installation of the L2700, it has once again demonstrated its confidence in the HP brand. Over the years, its trust in our products and services has remained unwavering.” Adhish Aggarwal said.