Dhruv Chokshi: Digital printing and cold foiling are the way forward

In the Rapid Fire questions series, PrintWeek asks Dhruv Chokshi questions about print and beyond

15 Apr 2021 | By Charmiane Alexander

Dhruv Chokshi, director, Bpack Industries, Ahmedabad, Gujarat

Which project made you the happiest?
My father, Roopak Chokshi, decided to set up a new plant upon my return from abroad. This has always been my dream project. I am proud to be a part of one of the fastest-growing economies in the world.

Which living print persons do you most admire? Why?
Ramesh Kejriwal of Parksons Packaging and Prashant Tikmani of TGI Packaging. Kejriwal’s subtle views on the current and future packaging trends are impressive. There’s a lot to learn from Tikmani, he’s a packaging giant. for a reason.

What is your most ‘wow’ print moment?
It was when I saw our company logo on the pizza boxes at a house party organised by my friends – a proud moment indeed.

Which print process do you prefer and why?
Offset, screen and digital. We’ve done our research and have dedicated our time and money based on a model which incorporates all three.

What do you most value in your customers?
Trust and loyalty. I aim to continue my father’s legacy and take this business to the next level by going global.

Which print technology, according to you, is the future? Why?
Digital printing and cold foiling. As of today, hot foils are in demand due to its cost. But I predict them to phase out soon as sustainability has become a growing trend.

Describe your day in a sentence.
Cricket in the morning and dashing off to work after a dose of caffeine.

Which words or phrases or jargon do you overuse?
We can, we will and badhuj saru thase (everything will be good).

What is the trait you most deplore in our industry?
Price wars. Paper packaging converters lack unity and don’t seem to enjoy healthy competition.

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