US dairy supply chain technology provider Dairy.com enters India

By 09 Oct 2021

America’s leading dairy technology, services, and intelligence provider, Dairy.com, has made its first investment in India with the acquisition of Mr Milkman, India's leading last-mile dairy supply chain SaaS platform. The company has acquired a 100% stake in Mr Milkman to strengthen its integrated supply chain solution offerings for dairies worldwide.

(l-r) Ryan Mertes, chief solutions officer, Dairy.com; Samarth Setia, CEO and co-founder, Mr Milkman, and Harjot Sachdeva, operating partner, Banneker Partners

The two companies will use their combined agri-business technologies, development resources, and industry expertise to enable and innovate last-mile dairy supply chain solutions for markets in India and abroad. 

India is the world’s largest producer and consumer of milk and dairy products. Dairy is one of the most sizable agri-businesses in India, and the industry is valued at Rs 11, 357-billion. Additionally, there is huge growth potential with value-added products such as cheese, yogurt, probiotic drinks, flavored milk, ice cream, and other products in the segment.

Dairy.com and Mr Milkman are positioned to thrive in India as their solutions are ideally suited to successfully supporting the country’s exponential rise of eCommerce and its increasing consumer demand for convenience, value, food safety, ease of payment, and product variety from the industry. 

“Indian dairy sector and milk brands in India will need to employ technology at every level, right from procurement of milk to last delivery mile in order to grow and be successful. Milk brands in India and around the world operate on slim margins, and since milk prices have a cap, the only way to grow profits is to become more efficient — which can only happen through the implementation of technology,” said Samarth Setia, chief executive officer and co-founder, Mr Milkman. “Our entire company is proud to be joining the talented Dairy.com team to accelerate the development of our last-mile delivery solution to meet the rising customer needs. We also look forward to providing some of the most advanced solutions Dairy.com has to offer to the milk brands in India.” 

Dairy.com chief executive officer Scott Sexton said, “We are very excited to invest in the continued success and incredible growth at Mr Milkman,” he said. “Our entire global team is committed to developing innovative solutions that empower supply chains to feed a growing world, and Mr Milkman is a natural addition to our AgTech solution portfolio."  

Already used by over 60+ Indian dairy brands, Mr Milkman enables dairy food product companies to efficiently manage multiple aspects of dairy distribution, supply chain, customer subscriptions, and delivery requests. In addition to being cost-effective to implement, Mr Milkman is a pre-built alternative to food delivery aggregator apps and includes payment processing capabilities.

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