PrintPack 2019: Aarushi Agencies announces multiple launches

Chandigarh-based Indian representative of multiple overseas companies, Aarushi Agencies, announced multiple launches during PrintPack 2019 held in early February.

27 Feb 2019 | By Rahul Kumar

(l-r) Vishwas Dharm of Novurania, Lorenzo Alloisio of Kris and Ashish Sharma, managing director, Aarushi Agencies

Ashish Sharma, managing director, Aarushi Agencies, said, “We have launched Kris creasing matrix from Italy at PrintPack India 2019. The response from the show is excellent. We have a range of innovative products from Kris like round matrix especially for efluted cartons. This is the first time when we are jumping into post-press segment from pre-press.”

Kris is a well-known brand in the European market. “For Kris, products we started to tap companies like TCPL, Borkar Packaging, Edelmann Packaging India and Parksons Packaging. Being a new entrant in to the market, trails are going on and we got approvals from multiple packaging companies. Apart from product range from Kris, we have also launched combi blanket from Novurania in this edition of PrintPack India. We have launched NTR 153 dedicated for metal printing. We have developed this blanket for UV applications,” Sharma said.

The market is growing, but according to Sharma, it is not a focus area. He added that though there are limited customers but market is growing for metal printing.

“Metal packaging is 100% recyclable so demand is increasing,” he said. “Multiple brands are looking to pack their products in metal printing, especially tin printing as a form of packaging. Few products can be pack in metal packs only because of it gives highly durable stand and long life. If you see in many countries they started cookies and other eatable things in tin packaging because of its durable long life.”

The company also launched Italy-based Helios Quatz, a manufacturer of UV and IR drying lamps. Another launch is products from German manufacturer Vossen Profitec, includes profitape and make-ready paper for die cutting machines. It is an international show now and we got excellent response.