GroupM report predicts 8.5% growth in print ad spends
GroupM, the leading media investment planning conglomerate in India, today released their annual estimated advertising expenditure report called the This Year, Next Year (TYNY) 2014. Along with the advertising expenditure numbers, GroupM India also released the mtrends, the list of the biggest media and communication trends in the country. After in-depth research of the Indian media industry GroupM projects advertising expenditure to grow at around 11.6% across all media.
12 Feb 2014 | By Mihir Joshi
GroupM report predicts 8.5% growth in print ad spends
Bouyed by the growth of vernacular print publications across India, ad spend is expected to rise to 8.5% against 4.6% from 2013. Digital media shows the maximum growth with 35%, followed by 12% in TV. General elections are likely to boost advertising expenditure with all political parties all set to loosen their purse strings.
CVL Srinivas, CEO, GroupM South Asia while talking about the year ahead said, “The first half of the year will continue to be uncertain given the general economic and political environment, and ambiguity surrounding the measurement system. However advertising by political parties is expected to give a boost to the advertising expenditure by upto +2.5%. Sectors like FMCG, Auto and Retail will continue a stable increase in ad spends. We will see an increase in rural spending by FMCG and Telecom. We envisage a stronger second half with an upsurge in ad spends.”
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, Maxus, MEC, MediaCom, and Motivator in India.
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