Wagh Bakri launches its range of ice tea

Ahmedabad-based suppliers and exporters of tea, Wagh Bakri Tea Group, has ventured into the ice teas segment.

11 May 2019 | By Abhishek Muralidharan

Parag Desai, executive director, Wagh Bakri Tea Group, said, “The Indian summers and modern lifestyle can be taxing for the body’s health. We have conducted extensive research over the last few years and found that the youth is increasingly choosing healthy options over carbonated and high-calorie drinks. Wagh Bakri has created a healthy and refreshing alternative to meet your hydration and energy needs. It is healthy and delicious, something for all age groups and taste preferences. “

The ice tea comes in packages of 500-grams 250-grams and 25-grams. It is available in lemon, orange, peach, khus, litchi, aloe vera and saunf flavours.

According to Desai, these flavours are enriched with vitamin C. “Aloe vera is already known for its health benefits and litchi is a popular fruit flavour. Khus and Saunf are known as natural cooling agents for the body that relieve distress and dehydration due to the heat. Both these are green teas and rich in antioxidants,” he added. 

Wagh Bakri is the third largest packaged tea company in India with a turnover of more than Rs 1100-crores and more than 40-million of tea distribution.