Delhi’s Saransh opts Ricoh for digital print excellence

Arvind Bisht of Saransh said. “Being a printing house engaging in almost everything, right from business cards up to mug and t-shirt graphics, we run different lines of machines of diverse formats and technologies. The Ricoh Pro C7500, which we have just installed, is now our key driver for digital printing.”

He added, “As new developments are happening around the digital printing market with advanced machines and modern technologies, this segment is experiencing substantial growth and expansion in short-run and print-on-demand jobs. To tap this growing opportunity, we have opted for the new, elegant, upgraded, and versatile Ricoh digital production machine from Monotech Systems.”

In the commercial category, the range of key products Saransh offers to its customers include business cards, wedding cards, leaflets, fliers, letterheads, catalogues, pamphlets, bill books, envelopes, tags, etc. The company also engages in hologram printing, stickers, and other specialty applications. Further, digital large-format printing or the so-called ‘flex printing’ is yet another domain where Saransh works expansively for turkey signage and display graphic projects for a vast customer base at pan-India level. 

According to Bisht, customers of Saransh who come for commercial prints are predominantly from Delhi & NCR. “We are targeting to boost our commercial printing volume and customer base. That’s why we have strategically invested in the Ricoh Pro C7500, a capable digital production press with sophisticated features to take our digital printing to a whole new level. It’s been just a couple of months or so since we started running the machine. We have to further explore its capacity,” he added.

Built robust in a compact manner, Ricoh Pro C7500 is indeed a digital workhorse capable of operating at an adjustable speed of 95-ppm, delivering graphics in the industry’s leading resolution of 2400x4800-dpi. Its media flexibility is also commendable as it compatibly prints on thin and thick substrates ranging from 40-gsm up to 470-gsm. Bisht stated that this new Ricoh digital press is changing the game of digital printing at Saransh.