Uflex’s holography packs attracts attention at Propak China 18

Uflex’s Asepto brand made quite an impact at Propak China exhibition held during 11–13 July 2018 in Shanghai New International Expo Centre (SNIEC), Shanghai, China. The company especially impressed visitors with its holographic packs, even as it tested the interest level of global beverage manufacturers for holographic applications in aseptic liquid packaging.

06 Aug 2018 | By Rahul Kumar

The existing Chinese market has a presence of only metalised pack with a market scope of two billion packs per annum, however without options when it comes to superior aesthetics. Therefore, holography entering this market will be a new buzzword for Aseptic Packaging and will give brand owners countless opportunities to enhance their brand presence. With no major capex investment, brand owners can leverage the benefits of this new option that is trending in aseptic packaging.

Talking about exhibiting the brand and its unique concept successfully at the event, Ashwani Kumar Sharma, president and CEO of New Business Initiatives, Uflex, said, “This show, considered to be the carnival of processing and packaging technology industry, will help us showcase Asepto’s holographic excellence in the untapped Chinese packaging market. We want to make a dent in the market by reaping the first-mover advantage. Apart from that, we are a total system supplier providing packaging material and filling machines.”

Holography in packaging is a novel concept, which gives an edge to an existing line of products/ brands and, simultaneously, helps companies launch a new line of products/ brands to upscale their product portfolio.

“Holography is a new concept in packaging, which will be enjoyed by the brand owners. I am proud to say that Uflex presents, through Asepto, quality packaging solution to the industry, which has been recognised globally with all the international certifications to its credit, such as BRC, FDA, Halal and FSC certifications. I firmly believe that our holography packs will help us progress business relations in foreign markets since we are delivering on quality innovation promise and standards that brand owners are seeking out, and our product is on a par with global standards,” he added.

Propak China showcased Uflex and Asepto’s core strength of innovation courtesy the holography application in aseptic packaging to the world. A total of 16 countries visited the exhibition, with event participation from SSE Asia (20%), China (60%), the Middle East (10%) Africa (5%) and Europe (5%). The overall footfall in the Uflex booth was extremely impressive and generated several business enquiries.