Times Innovative Media, Kalpak Creative, iBall India, Brandmark win MEA 2020 Awards

The Media Expo Mumbai 2020 slated from 20 – 22 February delivered a potent experience to the exhibitors and visitors. The Media Expo Excellence Awards (MEA) 2020 garnered presence from the industry to witness the honours in indoor and outdoor advertising and signage industry on 20 February.

28 Feb 2020 | By Charmiane Alexander

(L-r) Michael Dehn of Messe Frankfurt Trade Fairs India and MEA jury members

The campaign, Creaseless Display Unit by Brandmark Solutions, went on to bag the Innovative Display of Brand through POS/POP award for their innovative concept and design.

iBall India won the honour of Innovative Use of Ambient Media for their smart charge powerbank owing to their apt choice of location and for producing a captivating chemistry through their creativity.

Kalpak Creative Advertising grabbed the Best Vendor award for Innovative POP Solutions/ Products for the campaign, Save the Girl Child.

However, the show stealer of MEA 2020 turned out to be the Times Now Live election broadcast campaign by Times Innovative Media who bagged the Innovative Use of Digital Signage and the Agency of the Year award through a culmination of creative idea and spot-on execution.

KS Chakravarthy aka Pops, founder and chief creative officer at HyperCollective, said, “Vendors are no longer suppliers of hardware or space, but partners in creativity. Today, creativity is the new currency of business. There is no successful business which does not value creativity. Creativity and business have a natural blend.”

Admitting his admiration for this effort through MEA, he added, “As technology and innovation open up new possibilities every day to break through clutter and bring a message alive vividly and memorably, vendors are no longer suppliers of hardware or space, but partners in creativity.  My message is strive to build a more customer centric company.”

With the evaluation process officially tabulated by Ernst and Young (EY), a jury panel comprising of illustrious figures from the industry assessed the best from the rest nominations of brilliant ad campaigns from numerous brands, agencies, and vendors based on the criteria of creativity, originality, and innovation.

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