Tata Tea Gold unveils festive tribute to West Bengal

At the heart of the campaign are ten limited-edition festive tea packs, crafted in collaboration with acclaimed artists from West Bengal. 

These artists have brought their vision of Puja celebrations to life on packs using various art styles like acrylic paintings, oil paintings, dry pastels, watercolours and digital art.

Tata Tea Gold has collaborated with celebrated artists like Goutam Sarkar, known for his stunningly realistic compositions with acrylic paints, Gopal Naskar who masterfully blends Indian mythological art with contemporary realism using dry pastels, Gourab Kundu who brings fluid expressions through watercolors, Anjan Bhattacharya, who is known for his vibrant oil paintings and Joyeeta Bose, who weaves magic into expressions using digital art. 

Each artist has brought to life the rich festivities associated with this vibrant festival – the rhythm of the drums (Dhaak) on Shashti, the call of the shankh on Saptami, the devotion of Ashtami Puja, the graceful dhunuchi dance of Nabami, and the exuberance of sindoor khela on Dashami. Together, the ten unique packs offer consumers a collectable series that embodies both nostalgia and festive energy.