Systematic Designer gets AccurioShine to add value

Siliguri-based Systematic Designer has recently invested in a Konica Minolta AccurioShine 3600.

Sudhir Singhal, managing director, Systematic Designer, said, “Our decision to invest in the AccurioShine 3600 in January 2025 was driven by our aspiration to add value to our existing offerings through digital embellishment. We’ve long admired this machine at various expos, but Siliguri’s market wasn’t ready for it until recently. With rising demand for premium finishes like spot UV and foil — especially on items like book covers and visiting cards — we felt the time was right to bring this technology into our portfolio.”

He added, “This is our first MGI unit, and while we’re still learning the nuances of it, Konica Minolta has supported us with basic training and has committed to assisting us further in both technical training and marketing support. We recognise that this technology is a shift from our conventional work and are committed to mastering it in due course.”

Systematic Designer has a strong setup for commercial printing. In addition to three Konica Minolta production machines, including the AccurioPress C7090, AccurioPress 6120 (monochrome press), and the new AccurioShine 3600 with Foil Unit AS-101, the company operates a Heidelberg SM 74 offset press, a Heidelberg CTP system, and an extensive line-up of post-press equipment including binding and case-packing solutions. Altogether, it operates more than 20 machines at its facility, ensuring end-to-end service delivery.

Systematic Designer began its journey in 2001 in Siliguri, West Bengal. At the time, it was among the first in the region to adopt digital printing technology, starting with a Xerox digital press and a single-color offset machine. Over the years, it has evolved into a compact yet complete commercial printing solution provider, offering a range of services across digital, offset, and embellishment printing. “Our foundation lies in bringing advanced technology to Siliguri and serving diverse customer needs with quality and consistency,” Singhal said.

Systematic Designer is led by a team of three directors. Sudhir Singhal serves as the managing director, with Seema Singhal and Arup Shah.

Singhal said, “Our client base includes educational institutions in and around Siliguri, many of whom have been associated with us for a long time. We also serve B2B clients, local businesses, and retail customers. Our commercial printing capabilities span books, periodicals, visiting cards, invitation cards, and a wide variety of paper-based printed products.”

The company currently employ around 50 professionals across various departments. The team handles everything from customer servicing and design to binding, finishing, and production. 

Singhal concluded, “The AccurioShine 3600 is still quite new to us, and we're in the initial market education phase. Siliguri has different pricing and market dynamics compared to metro cities, so we are carefully studying how the market responds to embellished print products. We are actively promoting the technology, gathering customer feedback, and preparing ourselves for gradual adoption. While it’s too early to predict ROI with certainty, we are optimistic that with the right marketing efforts and ongoing support from Konica Minolta, the machine will begin to pay dividends both in brand differentiation and in business growth.”