Registration opens for virtual.drupa 2021

After cancelling the face-to-face format of the printing industry's leading trade fair due to the Covid-19 pandemic, Drupa will now take place in a virtual format from 20-23 April 2021.

15 Jan 2021 | By Aultrin Vijay

Drupa exhibitors and interested companies from the international printing industry can register for participation in virtual.drupa. During the four-day online show, companies will present themselves and their products to the global print community.

The basic package includes a presence in the Exhibition Space, where the company profile, service and product offerings will be displayed in an online showroom. Based on the information in the showroom, visitors can find exhibitors via profiles and keywords to get in touch with.

With the help of matchmaking, exhibitors can also interact personally with existing and new customers in the Networking Plaza and arrange meetings after registration. This, according to Drupa, allows targeted networking in the run-up to the virtual event. "The tool not only simplifies the first contact, but also specifies – based on the participants' match in product categories and structural questions," it stated.

The basic package can be expanded with additional individualised services that set the company apart from its competitors. For this purpose, marketing tools such as the integration of company logos, additional product categories or prominent placements of advertising banners will be available from the end of January. Live web sessions will also be conducted for generating new contacts.

In addition to the Exhibition Space and the Networking Plaza, virtual.drupa has also invited participants/exhibitors to transfer knowledge in the Conference Area with top topics from the Drupa Hotspots. "Internationally renowned speakers will present best cases and highlight the influence of global trends such as the circular economy, sustainability and the connected consumer on the industry," a Drupa press note stated.

The Drupa preview conference programme will take place for the last time on 23 February 2021. Companies can register for the virtual Drupa here.

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