PrintWeek-DIC India webinar puts the spotlight on metal packaging

The collaboration between DIC India and PrintWeek seeks to address the significant demand for long-term technology support among manufacturers, converters, and brands, ultimately aiming to optimise India's production capacities.

The session featured four prominent speakers — Lander Lopez, Asia business leader - Metal Packaging Inks Sector, DIC Corporation-Sun Chemical; Debasish Mandal, regional head – Packaging Sustainability & Long Term Innovation (Emerging Markets R&D) at Beiersdorf; Gonzalo Malo de Molina; CTS Leader Metal Packaging Inks, Sun Chemical; and Karthikeyan Sambandam, DGM, Metal Deco, DIC. The event was moderated by Sriraam Selvam.

The metal packaging industry in India is experiencing solid growth, fueled by demand from various sectors including aerosols, beverages, food, cosmetics, paints, and pharmaceuticals. The industry is focusing on premium finishes, faster production lines, and sustainability, leading to the adoption of advanced technologies and high-performance materials to meet both domestic and export standards. There is a notable shift towards value-added, recyclable, and compliant packaging in both 2-piece and 3-piece can formats.

DIC India supports this growing demand by offering a range of conventional inks, UV inks and varnishes specifically designed for 2-piece, 3-piece, and other metal packaging solutions. These solutions are backed by strong technical support and global expertise, aiming to deliver exceptional print quality, performance, and compliance.

There has been a significant growth in aerosol can consumption in India, from approximately 10 million cans in 1972 to 800 million cans in 2025. Metal packaging can help reduce the estimated annual post-harvest losses of agricultural produce, which amount to Rs 92,651 crore, by preserving food flavour and preventing decay.

Metal packaging inks sector 

As a strategic and results-driven Asia Business Leader, Lander Lopez oversees the growth and performance of the metal packaging inks sector across key Asian markets. With a deep understanding of regional dynamics and customer needs, he leads cross-functional teams to deliver innovative, sustainable, and high-performance ink solutions for metal packaging applications.

Lopez discussed the growth and performance of the metal packaging inks sector in India. Lopez oversees the growth and performance of the metal packaging inks sector across key Asian markets, focusing on driving market expansion and building strong client partnerships.

Lopez said significant expansion is anticipated in the market over the next 10 years — from USD 150.9-billion sector value in 2024 to USD 198.7-billion in 2033. 

In his presentation, Lopez spoke about the trends and consumer behaviour in Asia and Europe. He said that metal packaging is now more alive than ever. Talking about the trends, he said there are six key factors: cultural shift, technological shift, convenience and urban lifestyles, economic stress, green thinking and life quality, and health as a top priority for everyone.

In his presentation, he shared that in the Asia-Pacific region, consumer behaviour can be classified into three categories: those driven by convenience, social users, and those guided by eco-thinking. In India, 67% showed interest in customisation.

He noted that Asia-Pacific is also the world’s largest luxury packaging market. He added that as more APAC consumers look to live sustainably, expectations for circular packaging are growing. Case in point, APAC is projected to be the fastest-growing region in the returnable packaging market. In a pilot initiative in Singapore, over half of consumers voluntarily returned the packaging of their online orders, while one in three consumers chose reusable formats when given the option.

Lopez also offered a brief history of metal packaging. 

Speaking about DIC Vision 2030, Lopez said the company targets to increase sustainable products as a percentage of net sales to 60% by FY2030. It also aims to reduce annual CO2 emissions by 50% by FY 2030.  

Brand perspectives on metal packaging 

Debasish Mandal is a recognised packaging sustainability leader at Beiersdorf, specialising in driving sustainable packaging innovations across emerging markets. His primary focus lies in spearheading initiatives aimed at reducing environmental impact through innovative materials, design, and cross-functional collaboration. With extensive experience in research and development, Debasish Mandal is known for his strategic approach to packaging predevelopment, particularly for globally renowned brands like Nivea and Eucerin.

In his presentation, Mandal provided a brand perspective on metal packaging. 

“One trend brands are focusing on is building direct engagement with consumers through digital connections. Another is personalisation by using the right printing technologies and processes, brands can onboard consumers. Simplicity is also gaining focus,” he said.

He added, “We are working towards incorporating more low-carbon and recyclable aluminium. These materials have already been used in Nivea tins, and we are consciously increasing the use of low-carbon aluminium in aerosols as well. This is part of a global commitment.

Mandal also talked about the company’s iconic Nivea tin to highlight Beiersdorf’s efforts in metal packaging. The Nivea tins are made up of almost 85% recycled aluminium. The company sells around 134 million tins every year. Meanwhile, the company’s deodorant cans are made of low-carbon and/or recycled aluminium. 

Mandal said one of the advantages of metal packaging is its durability. Metal packaging also offers the best barrier properties compared to other packaging substrates. It is also highly recyclable. Not just that, it can also be recycled over and over without losing its properties.

Sun Chemical perspective 

Gonzalo Malo de Molina Olaso is a seasoned chemistry professional currently directing technical assistance at Sun Chemical, a leading company in printing inks and coatings (under DIC Corporation). His expertise centres on metallic and decorative inks, particularly those used in industrial and packaging applications for metal surfaces. With an advanced academic background in Chemical Sciences from a prestigious Spanish university, he combines cutting-edge technical know-how with leadership in operational and client-facing roles.

He shared insights from their technical documentation, benchmarking, and compliance analysis. He highlighted how this documentation aids in understanding and meeting customer expectations. 

He explained the criticality of colour in the industry, introducing their new colour conversion calculator. This tool converts ink recipes from various suppliers to those based on Sun Chemical's base inks.

“As a leading pigment manufacturer, Sun Chemical possesses extensive knowledge of ink production technologies and maintains strong industry connections. It is actively collaborating with Pantone to establish a colour standard for the industry.”

Talking about key technical activities, he said, the company develops cutting-edge technologies that anticipate market needs and shape the future. It provides expert advice on metal packaging, offering its lab as a technical resource. Select the most suitable products for each customer application and adapt existing technologies to meet the different customers' needs. Create specific documentation.

He also spoke about colour conversation calculator, a tool that converts recipes from supplier X to recipes based on Sun Chemical’s base inks. 

Perspectives on DIC India

Karthikeyan Sambandam spoke about DIC India's manufacturing facility at Saykha, Gujarat. He stated that the Saykha facility is a Platinum-rated unit, certified by the CII - Indian Green Building Council. He also shared that DIC was one of the first to introduce low-PAH inks.

He further stated that the Saykha facility focuses on metal deco, which is why it concentrates on UV inks. He mentioned that 40% of India has already moved towards UV inks, and they have also started promoting LED inks, believing that the future belongs to LED inks.