PrintWeek Awards 2023: Letra Graphix wins Digital Printer of the Year

This category, which was once taken by commercial printing companies has been won by a label and packaging company. This is a testimony of the rise of digital printing in the segment and how brands are building loyalty with digital printing.

30 Oct 2023 | By PrintWeek Team

Letra Graphix wins Digital Printer of the Year

Ahmedabad-based Letra Graphix produced four stunning labels on PP clear on clear, PP white, and PE clear substrates. All the labels were produced on the brand-new Gallus Labelfire hybrid press.

According to Letra, the digitally printed multi-colour Kaya label looks simple everything, including die-cut. The company digitally printed a special colour on foil to generate copper colour, which it stated, cannot be produced on a flexo machine.

The Vedi label was crafted in such a manner that it portrays as an ayurvedic medicine label. Special features included small fonts and high details in graphics, while the Nivea PE clear label was produced using a combination of printing using both digital and flexo – CMYK + white + silver and varnished using flexo. The label boasts both, gloss and matt varnish, a striking black and white vignette effect with tiny dots, and precise registration of gloss varnish. The stunning Nivea Soft label produced on PP clear used CMYK+OBG with white+white screen.

The runs of the labels ranged from 400 to 3,000 running metres.

According to Nirav Shah, managing director of Letra Graphix, the labels stand out due to their unique production processes, utilisation of special substrates, inks, and finishing techniques.

The judges remarked, “The labels combined aesthetics, functionality, and originality, and were incredibly successful in its expression.”

Commended