PrintWeek Awards 2022: Prayag Advertisers wins Digital Printer of the Year
Prayag’s samples were short-run labels of varied lengths, from 150 pieces in one instance to 2,000 in another.
02 Nov 2022 | By PrintWeek Team
The four CMYK samples were produced on polycarbonate paper. Post-press enhancement includes embossing and UV. One sample contains a 3D effect and another matt UV.
The samples showcase Prayag’s attention to detail. The labels look simple rather than flashy, and the company uses the finishing elements judiciously to highlight the brand image. There is an understated elegance to the label samples shared by Prayag.
The design was supplied by Prayag’s customers which was worked upon using Adobe Illustrator and after approval, the labels were produced.