Posterscope creates OOH campaign for Frooti

Posterscope India, the out-of-home (OOH) agency from Dentsu Aegis Network, has rolled out a massive OOH campaign for Frooti, the flagship product from the Parle Agro India.

28 Oct 2016 | By Sriraam Selvam

The media formats used for impact were billboards, bus shelters, mall media, gantries, unipoles, bus wraps, utilities, pillars, mobile vans etc.

“OOH has played an important role in delivering the communication objectives of the Live ‘#TheFrootiLife’ campaign. The medium enabled us to leverage the strongest part of our creative assets; the brand’s visual identity. Posterscope has aligned with our brand strategy ensuring our campaigns achieve maximum impact,” said Nadia Chauhan, JMD and CMO of Parle Agro.

The campaign has been executed in 160 plus cities that include the top eight metros, the tier one and tier two cities.

Haresh Nayak, regional director of Posterscope APAC said, “The Frooti story is built on an enormous legacy. Therefore, the crafting of any campaign for this product has to match up to that legacy that Frooti brings along. We have been servicing this client since 2013 and every campaign that we have built for them, has led us to rethink each and every tested strategy and create something novel, new and authentic. Frooti challenges us at every step and the struggle that we go through to live up to that challenge only helps us create a better version of Posterscope through every new campaign.”

Mumbai bus wrap

Posterscope has their presence across 25 cities in the India with a team of more than 120 people.