Michelman launches new Indian-centric website

Cincinnati-based manufacturer of environmentally-friendly advanced coatings, Michelman has launched its new Indian centric website www.michelman.in.

05 Jan 2018 | By Sriraam Selvam

The site focuses specifically on the needs of the Indian packaging market and highlights the company’s major investment in India, the Michelman Innovation Centre for Coatings (MICC), which will be inaugurated on 31 January 2018

Visitors to the site are expected to be introduced to Michelman’s new packaging incubator, which is the focal point of MICC. 

“The MICC is strategically designed to facilitate fast and efficient development of sustainable packaging solutions, the incubator was built around a state-of-the-art, dual-station pilot coater laminator that allows manufacturers to test new product concepts without having to stop their own production lines for R&D purposes,” said Michelman in a press statement.

The packaging incubator is said to be outfitted with training and conference rooms, is staffed by the company’s application and materials experts, who work closely with the entire packaging value chain. Users of the facility will also have access to their technical, marketing and regulatory experts, to aid in the development and commercialisation of new and improved products.

The website also introduces visitors to their line of water-based coatings formulated for the Indian flexible packaging market. Various grades are available for heat seal, oxygen barrier, print receptivity, and overprint varnishing applications.

Visitors can also request facility and product information, schedule a tour, and inquire about career opportunities on the new site.