MBD Group launches pre-primary books featuring Disney themes

By 09 Jan 2020

MBD Group announced the launch of pre-primary books at the New Delhi World Book Fair 2020 held from 5 to 12 January at Pragati Maidan, New Delhi. Created for children aged between three to five years, the books will feature popular Disney and Pixar stories, including Mickey Mouse, the Lion King, and characters from Frozen, Cars, Toy Story and other franchises.

Monica Malhotra Kandhari, managing director, MBD Group during the launch

The programme has been divided into three years of pre-school for three to five-year-old children. The curriculum areas, including languages, maths, environmental studies and art, have been designed keeping in mind the five domains of development as enlisted in the NCERT pre-school curriculum. The five domains include physical well-being, health and motor development; personal, social and emotional development; creative and aesthetic development; language and cognitive development.

To make the journey fun and engaging, Disney themes have been integrated keeping in mind the character attributes and the original story. For example, Disney Princess Rapunzel loves painting, she is an artist by nature and so she has been integrated in art and craft series.

“Combining MBD’s educational expertise with Disney themes, we hope to give children an opportunity to embark on a magical learning adventure alongside their favourite Disney characters. With the launch of pre-primary series with Disney Publishing, we aim to create fun learning moments and nurture children’s curiosity and creativity,” said Monica Malhotra Kandhari, managing director, MBD Group.

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