Manish Sharma: Short-run packaging with embellishments

As the year 2021, which has been particularly difficult for the industry, comes to a close, PrintWeek asked the printing and packaging fraternity to gaze at the proverbial crystal ball and predict what issue or trend is most likely to fundamentally shape Indian print/ packaging in 2022.

08 Dec 2021 | By PrintWeek Team

Manish Sharma of Printo

Manish Sharma of Printo says: Short-run packaging with an increasing degree of personalisation and embellishments will be the trend to watch out for in 2022. Worldwide, and in India, we are seeing a boom in D2C (direct to consumer) brands. This ‘creator economy' is built around creating products focused on serving a small target audience, and the scale is not considered to be a given aspiration. From home bakers to organic farmers to boutique designers, niche brands are taking off. They need attractive packaging but in smaller quantities.

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