Inaugural WhatPackaging? Masterclass to discuss brand stories on 29 November
The WhatPackaging? Masterclass, a knowledge forum organised by PrintWeek India and WhatPackaging? on 29 November at St Regis in Mumbai, will see brands discuss packaging’s role in marketing of products on the retail shelf as well as eCommerce.
02 Nov 2018 | By Rushikesh Aravkar
Sadashiv Nayak, CEO at Big Bazaar will deliver the keynote at the knowledge forum.
The highlight of the half-day forum is a panel discussion on Share A Coke campaign. The panellists including representatives from all the stakeholders of the campaign will discuss the how the packaging was an enabler for this marketing campaign, the logistical challenges and untapped opportunities concerned with the campaign.
Alpana Parida, managing director, DY Works, will speak about how marketers must look at packaging as a strategic initiative.
The second panel discussion will look at The Carton Opportunity. India’s top carton makers will discuss how folding cartons can be used to enhance the value of a brand on the shelf. The panelists include respresentatives from Manohar Packaging, Pragati Pack, Printmann Group and TCPL. This panel will be moderated by SN Venkataraman, divisional head - marketing at ITC Paperboard and Speciality Papers Division.
The WhatPackaging? team has identified two objectives: to enlarge packaging's role in a brand's marketing strategy and to create an ecosystem that fosters new packaging ideas.
This means sessions and presentations will provide an insight that would allow marketers and packaging technologists "to talk the talk about the changes in the world of packaging and branding".
Ramu Ramanathan, editor, PrintWeek India and WhatPackaging? said, “WhatPackaging? Masterclass aims to create an exciting platform that will be attractive to a new generation of brand managers, packaging technologists, and marketers and promote inter-industry networking.”
The knowledge forum will be attended by influential brand marketers, packaging development managers, packaging buyers, design teams, and creative thinkers who understand the vital role that packaging plays in delivering a brand's message and connecting consumers.
Top industry players including Bobst, HP, ITC PSPD, Marks Emballage, and Siegwerk are the partners to the event.
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