Huntsman Textile Effects introduces High IQ Lasting Black eco

Huntsman Textile Effects has extended its industry-leading High IQ brand-assurance programme with the launch of HIGH IQ Lasting Black eco. Based on Huntsman’s award-winning Avitera SE Black reactive dye, the new colour-retention programme will help mills, brands and retailers meet global demand for eco-friendly black shades that retain their intense colour even after repeated washing.

03 Sep 2020 | By Rahul Kumar

Black shades are an ever-popular choice among designers and consumers, offering visual appeal and timeless style. Leading brands today need to not only deliver intense black shades that won’t fade but must also show that they are sustainable and good for the environment.

High IQ Lasting Black eco is a unique combination of the world’s leading colour-retention programme with Huntsman’s revolutionary Avitera Black SE reactive dye.

Avitera Black SE dye promotes economic and environmental sustainability by reducing water and energy consumption by up to 50%. Furthermore, the excellent washing-off performance of Avitera SE Black dye shortens processing time and increases productivity.

Garments produced under the High IQ Lasting Black eco programme are suitable for home laundering using EU and US domestic washing machines and carry a reduced risk of colour staining other garments during washing.

“With High IQ Lasting Black eco, Huntsman Textile Effects continues to lead the industry in providing sustainable dyeing solutions for eco-friendly black shades that deliver excellent value through colour performance,” said Jay Naidu, vice-president, strategic marketing and planning, Huntsman Textile Effects.

All products in the High IQ quality assurance program are bluesign approved and suitable for STANDARD 100 by OEKO-TEX certified textile products, meeting the requirements of the world’s most exacting global brands.