Google: India’s most influential brand

Jio is third, Flipkart is fifth and Patanjali on seventh are the only three Indian companies to make the top 10 list of Most Influential Brand (MIB).

03 Aug 2018 | By Sriraam Selvam

While Google topped the ranking, eCommerce major Amazon was ranked second in the study.

The MIB study conducted by research major, Ipsos ranks 100 brands across categories, is said to have evaluated companies on three critical parameters — ‘trustworthiness, engagement, leading edge, corporate citizenship and presence’.

According to Campaign India, the study measures and ranks brands that are leading as the most influential brands among the affluent audiences in the country – captured through an online study of 1000 nationally representative affluent audiences, in the top metros in the country.

Brands chosen for this study were shortlisted from across categories, that had a fair share of advertising spending.

Sharing her thoughts on the ranking to Campaign India, Jyoti Malladi, executive director, Ipsos India "Influential brands impact our daily lives by providing meaning or purpose and reflecting our personal values. An evolving consumer landscape, technology enablers and the consumer’s changing preferences tend to place the different brands on varying influence standing for consumers." 

Patanjali, the only FMCG brand in the top 10 ironically is said to have dropped three places to seventh from its previous year ranking while the rest of the list is dominated by technology companies with Facebook (4), Samsung (6), Microsoft (8), iPhone (9) and Apple (10) completing the list.