Fujifilm launches its second demo centre in Gurugram

Fujifilm India launched its second Graphic Arts Demo Centre in Gurugram on 20 November. The unique demo centre has been designed to demonstrate Fujifilm India’s latest innovations in graphic arts technology and will give a first-hand experience of the company’s wide-format printing prowess. This is the second such facility in India, the first one being located in Mumbai.

21 Nov 2018 | By Rahul Kumar

The demo centre will house Fujifilm’s latest version of Acuity LED 3200R and Acuity EY wide-format printers.  These super-wide printers, with LED UV technology, can print on a range of rigid and flexible media for different types of application.

Haruto Iwata, managing director, Fujifilm India, said “The objective of opening a Demo Centre is to give a live experience of our printing products to our customers as ‘Seeing is Believing’. With our world-class printing technology, we are committed towards providing the best user experience. Our Acuity range of printers has been a success with their speed, quality and precision in work. Moreover, they are energy efficient and much kinder to environment. We look forward to add more products to our Centre going forward.”

SM Ramprasad, head, graphic arts business, Fujifilm India, added, “We want our customers not just to experience our products, but to experience the complete application which can create lasting impact for their brands in the sign and graphic communications. Also our customers can see for themselves the value that our solutions can bring to their business. We are confident that the Gurugram Demo Centre will provide benchmark levels of customer and ownership experience and benefit them in taking a more informed decision about our products.”

The demonstration centre is part of Fujifilm India’s aggressive expansion plan as the company is targeting double-digit growth for its business, of which the graphics arts segment is a key driver for growth. The company has already crossed 100 units of Acuity installations in India, selling almost five to six units per month. It is now targeting doubling its current installations on the Acuity range with more innovative products with focus on tier 2 and tier 3 markets as well.

The Acuity range of printers has been a success with their speed, quality and precision in work. Moreover, they are energy efficient and much kinder to environment.

The new Acuity LED 3200R can produce quality super-wide display and exhibition graphics in the most cost-effective way. With low energy LED UV curing technology, the Acuity LED 3200R delivers excellent production efficiency with impressive productivity. Its specially formulated Fujifilm Uvijet inks can print on a wide range of display materials.

The flatbed Acuity EY, on the other hand, is a true breakthrough in wide-format UV digital imaging technology from Fujifilm, offering the perfect combination of near photographic print quality, production output and investment cost. With Uvijet inks the Acuity EY can print on to a broad range of rigid and flexible PoP materials up to 48mm thick and the white ink option provides an opportunity to print high value materials like wood, metal, clear and coloured products.

At the centre, visitors can witness live demonstration of the machines and can have interactive sessions with our dealers. This is the second demo centre in India that Fujifilm is opening in Gurugram after Mumbai. The centre will also serve as a training ground for the company’s existing customers, providing provision for testing new substrates.

The Indian sign and graphic printing industry is growing at an annual rate of around 10- 15%. There has been a revolutionary change in the last 5-10 years in the printing industry in India. Being part of the global economy, the recent changes in the India as well, has opened doors for the Indian printing industry to modernise and has attracted investment in the latest technology and machinery.

The advent of global brands, rising consumerism and growth of FMCG/ telecom/ automobile industries have contributed to an increase in signage printing as well. Giving an optimistic outlook of the industry, the sign and graphic printing industry will continue to grow at an annual rate of 10 -15% in coming years as well with need for more environmental friendly printing technology like UV Printing as well as substrates which are bio-degradable and allow sustainable growth.