Fujifilm launches Made in India printer

Launching the Vybrant 1800, Yasunobu Nishiyama, the managing director of Fujifilm India said, “The launch of Vybrant 1800 is Fujifilm’s first step towards developing our products in India.” With the launch of the Made in India, eco-solvent printer, Fujifilm Inkjet Technology at its demo centre for wide-format inkjet printers in Mumbai, Fujifilm hopes to strengthen its presence in the Indian graphic arts segment.

09 Sep 2016 | By Krishna Naidu

Nishiyama said, “The graphics arts business is one of the most important drivers for Fujifilm’s growth in the Indian market. The company is looking at achieving a 15% overall growth by the end of FY 2016. With our world-class printing technology, we are focused on delivering high quality, technically advanced print solutions that help printers develop competitive advantage and grow their businesses.”

According to a company brief, “the Vybrant 1800 is driven by the patent FujiFilm technology and has been designed to provide high quality with affordable costs, a more value for money proposition which Indian customers always wanted.

The wide format printer prints at 20 sq/metres per hour; and is equipped with the Fujifilm Dimatix Q-class Industrial quality print head and runs on Peizo drop-on-demand technology.

Elaborating on the Make in India theme, Nishiyama said, “The push given by the Government’s Make in India initiative gives us great scope for our business. Since the market outlook looks positive, we want to utilise this opportunity to our best and so we offer our new Fujifilm Inkjet Technology - Vybrant 1800, manufactured in Pune, India.”

Five things to know about the Vybrant 1800

- The Vybrant 1800 printer targets the indoor and outdoor signage and branding applications market. The process from ideation to final product took one year.

- It is economically priced at Rs 999,999 plus taxes. SM Ramprasad, assistant vice president of India operations at Fujifilm stated, "This is the street price for the equipment. Rs 2499 + taxes is the cost per litre for the inks .

- The printheads are Fujifilm Dimatix industrial quality - Q class heads

- The FujiFilm Vybrant 1800 printers have been developed & manufactured by Macart Equipment, a manufacturer of inkjet printers in India, with manufacturing units in Pune, India.

- The core technology of the print-head and inks have been provided by Fujifilm. The rest is localised by Macart from design to development to manufacturing