Drupa 2024: Megabound sees success by meeting European standards

At the end of the third day, Megabound had signed deals worth Rs 1.5-crore. Eight machines displayed at the company’s stand will be delivered to European customers. “These machines will return to India before they are re-despatched to European customers,” confirmed N Srinivasa Reddy, Megabound's marketing director.

In a recent management meeting, representatives from our company discussed the strategy and successes of penetrating the European market. Megabound overhauled its certification process, safety measures, and machine designs to be on par with European Union requirements. “This included achieving necessary safety certifications and ensuring designs followed European ergonomic and aesthetic preferences rather than just Indian norms,” said Reddy.

He added, “We have changed everything to European standards in the design, outlook design and working process.”

This focus on quality has paid off, with European customers taking notice of the manufacturer where they previously may have dismissed an Indian-made product. "Many customers liked our machines. They didn't expect the Indian machines like this type of quality," said Reddy.

The adapted designs and certification have also opened doors by giving customers confidence that the machines will suit their operations and regulations. “While quality materials can now be sourced from several suppliers,” Reddy said,  stainless steel still poses challenges for domestic sourcing. “However, we are committed to paying premiums for quality inputs to deliver on our standards.”

Looking ahead, Reddy discussed plans to showcase new machine designs at PrintPack 2025 in a bigger way. “The successes of adapting to European demands have positioned us well to capture a significant share of the demanding Indian market.”