Dainik Bhaskar's retail market advertising revenue back to 90%
Dainik Bhaskar announced that the newspaper giants have achieved 90% of the advertising base of the retail market which contributes 70% of its advertising revenue. This the believe clearly indicates that the non-metro markets consumption is back to almost normal.
07 Sep 2020 | By Sriraam Selvam
A recent report of E&Y reiterates the finding that the non-metro markets will propel India's recovery. For Dainik Bhaskar, the advertising categories like real estate, jewellery, automobile, healthcare, FMCG and Government have also bounced back very strongly.
Interestingly, advertisement revenue from the automobile category also saw a 9% volume growth.
“Rajasthan, Madhya Pradesh, Bihar and Gujarat markets have recovered much faster than expected and in certain categories like real estate and jewellery, we have seen growth in Madhya Pradesh and Rajasthan. Our stronghold in these markets is helping us to gain larger market shares,” said Harrish Bhatia, president sales and marketing, Dainik Bhaskar Group.
Following this development, Satyajit Sengupta, chief corporate sales and marketing officer said, “With the festival season around the corner and the Central Government announcing unlock 4.0 we are very confident that companies will go all out to get the sales which they lost in April, May and June and hence advertising budgets shall be increased.”
According to the company’s sources, Indian vernacular print circulation has reached 85% of pre Covid level and Dainik Bhaskar is leading the way.
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