Dainik Bhaskar prints front page of its Bhilwara edition on mica-mix paper

The city of Bhilwara woke up on 25 January 2022 to yet another innovation from the Dainik Bhaskar. On its 16th Foundation Day, Dainik Bhaskar decided to print the front page on mica-mix paper, yet another first in the print media industry.

02 Feb 2022 | By Rahul Kumar

While the city of Bhilwara is steeped in history and tradition, over the years it has emerged as one of the major cities of Rajasthan, and today, is better known as one of the top industrial cities. Bhilwara has emerged as India’s largest mining hub boasting Asia’s two largest mines. In keeping with the theme of the city as well as commemorating its 16th year in the city, the Dainik Bhaskar Group decided to give its readers a paper that has truly come from the soil of Bhilwara.

Vareesh Tiwari, COO Rajasthan, Dainik Bhaskar, said, “Dainik Bhaskar has always believed in pioneering thinking through its constant innovative culture. Last year, for our 15th anniversary, we published it on fabric, which garnered us the prestigious Wan-Ifra Award for innovation. The idea to print the newspaper on MICA-Mix paper was a never-tried-before experiment, which we thought would turn out to be a unique experience for our readers and clients.”

Abhishek Srivastava, business head, Rajasthan, added, “Bhilwara is also known for its mining industry. So, our creative team came up with the idea to connect this with our anniversary mega issue edition. ‘Disrupt and lead innovation’ was our motto to deliver this edition to our readers. Our sincere thanks to all advertisers, social groups, trade associations, local government and panchayats who supported us in this project.”

Vinay Shukla, state production head, Rajasthan, said, “Bhilwara is an emerging mining hub with latest finding on gold. To cover the mining industry and to add value to it, we needed one such thing which can give a boost to it. Our experiment with the mineral mica paper was one of that breakthrough idea which has yielded this above our expectations. This was unique and state-of-the-art innovative product where we did structural change in the newspaper component and went experimenting with its basic structure to get desired changes. The outcome is in front of us all.”

Ajay Rawat, state editor, Rajasthan, said, “We wanted to deliver a collector’s edition which kept us motivated to go beyond limits to prepare content for this issue.”

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