Campaign India’s coffee-table A List on Sona’s specialty paper

The A List 2018, Campaign’s definitive list of the most influential marketers, agency executives and media veterans in India was out in a refreshing new format to a rousing reception from India’s advertising, media and marketing fraternity.

16 Nov 2018 | By Sujith Ail

Campaign India last introduced the A List in 2013. When the A List was relaunched this year, the challenge was to do something radically different to make an alasting impact. The previous edition was a wafer-thin booklet that was more of a directory containing contact details of the featured executives.

In stark contrast, the 2018 edition was a coffee-table book with mini-profiles of the featured executives. The book was designed to make it a collector’s edition.

The coffee table book has been printed on specialty paper supplied by Sona Papers by Silverpoint Press, one of the country’s leading commercial printers based in Mumbai.

The collector’s item was distributed as a gift to the PrintWeek India Awards jury members on 30 October.