Brand Street Integrated’s OOH division executes major projects

Brand Street Integrated, a pioneer in brand transformation and immersive brand experiences, has spotlighted its dynamic OOH division, led by industry veteran Leena Sharma and supported by Rajat Chakravarty, business director, West (Mumbai). Under their expert guidance, the OOH division has successfully executed numerous high-impact campaigns, enhancing the agency's reputation as a comprehensive marketing solutions provider.

14 Jun 2024 | By Anhata Rooprai

Leena Sharma, with her extensive experience and visionary approach, has been instrumental in driving the OOH division to new heights. Rajat Chakravarty, known for his strategic insights and regional expertise, plays a crucial role in managing and expanding OOH operations in the western region. Their combined leadership has ensured that Brand Street Integrated’s OOH campaigns are not only visually striking but also strategically positioned to maximise brand visibility and engagement. 

Brand Street Integrated’s OOH division recently completed a series of impactful campaigns for Tata Stryder, deploying visually captivating hoardings and billboards across key cities such as Jamnagar, Bangalore, and Kolkata. These campaigns have significantly bolstered Tata Stryder's brand presence, reaching a wide and diverse audience. 

In another notable project, Brand Street Integrated executed a successful OOH campaign for Kenstar. The campaign featured striking hoardings and billboards across Bihar and Uttar Pradesh, capturing the attention of local consumers and driving brand awareness to new levels. The creative and strategic execution of these campaigns has cemented Brand Street Integrated’s position as a leader in the OOH advertising space. 

The OOH division focuses on creating immersive and impactful brand experiences that resonate with audiences. With an approach that combines creative excellence with strategic planning, ensuring that each campaign delivers maximum ROI for clients. 

“At Brand Street Integrated, our goal is to create OOH campaigns that not only catch the eye but also engage and resonate with the audience,” said Leena Sharma, head of the OOH division at Brand Street Integrated. “The success of our recent projects with Tata Stryder and Kenstar showcases our commitment to delivering innovative and effective outdoor advertising solutions. We are excited to continue expanding our OOH services and helping brands connect with their audiences in impactful ways.” 

Rajat Chakravarty, business director, West (Mumbai), brings a wealth of regional knowledge and strategic acumen to the OOH division. His efforts in managing and expanding OOH operations in the western region have been pivotal in executing successful campaigns and enhancing regional outreach. “Our OOH campaigns are designed to strategically maximise brand visibility and engagement,” said Rajat Chakravarty. “The team aims to deliver high-impact OOH solutions that drive brand recognition and consumer connection across diverse markets.” 

Brand Street Integrated’s OOH division offers a comprehensive suite of services, including strategic planning, creative design, and execution of hoardings, billboards, transit advertising, and more. The agency’s ability to deliver end-to-end OOH solutions has made it a go-to partner for brands looking to create impactful outdoor advertising campaigns. As Brand Street Integrated continues to expand its OOH capabilities, it remains dedicated to providing innovative and effective advertising solutions that help brands connect with their audiences in meaningful ways. With a strong track record of successful campaigns and a team of seasoned professionals, the agency is well-positioned to lead the way in the OOH advertising industry.