Bobst extends application flexibility and market reach at Labelexpo

At Labelexpo Europe 2025, Bobst introduces solutions designed to add value for label converters, with applications that offer a distinct competitive edge. With over 1300 installations globally in the narrow- and mid-web segments, Bobst remains committed to pushing the boundaries of label and packaging production through a keen focus on expanding application opportunities backed by the strongest technology portfolio in the market.

“Printing companies of all sizes across the globe rely on Bobst technology to drive growth, respond to customer demands, and expand into new markets,” Patrick Graber, marketing director, PL Labels, said. “At Labelexpo, we are demonstrating how our solutions can open doors for converters, allowing them to address a multitude of applications efficiently and profitably to support their ambitions. Whether you’re in labels, flexible packaging or folding cartons, we have the technology and service solutions to meet brand owner demands and requirements.”

Bobst has launched the Flexjet module as a new option available for its Digital Master 340 and 510 platforms, expanding application offering and boosting productivity for label converters. Seamlessly integrated into the Digital Master series platform, it results in an industry-first Pure Digital Multilayer solution featuring multiple Digital Print Units working inline. This fully integrated workflow enables single-pass production of complex label jobs such as multilayer, glue- and back-side printing.

“We’re seeing significant growth in the demand for multilayer applications driven by a large number of factors – sustainability and regulatory requirements, including product information, nutritional values, and warnings in multiple languages, or for adding promotional content and interactive features,” said Graber. “Bobst already provides innovative solutions for producing multilayer labels using inline flexo, All-in-One machines, and now a fully digital solution with Flexjet, which pushes digital printing beyond its traditional limits.”

Bobst has announced the expansion of Application Management into labels, following the success of this service in folding cartons, corrugated, and flexible packaging. This hands-on consulting solution is designed to empower converters and brand owners with tailored technical and strategic guidance that addresses both present challenges and future goals.

Graber said: “In an industry where speed, quality, and sustainability drive competitiveness, Application Management offers expert insight into everything from material selection to production optimization and supply chain integration. The service enables our customers to navigate complex decisions with confidence – whether that’s transitioning to more sustainable substrates, improving efficiency, or evaluating new market opportunities.”