Batra Cards revolutionises wedding invitation production with SigLoch

Batra Cards & Art, a leading name in customised wedding invitation cards in Indore and its surrounding 50-km radius, has significantly enhanced its production capabilities and expanded its service offerings with the integration of the SigLoch XE-Cut machine from Bindwel.

Prior to the Bindwel acquisition, Batra Cards & Art faced the challenge of efficiently handling small quantity customisations, a common demand in the bespoke wedding invitation market. The need for precision and speed in shorter runs was paramount.

The decision to choose Bindwel was driven by a combination of factors, as highlighted by Batra. "We placed our trust in Bindwel as a reputable Indian manufacturing brand and were impressed by the quality of their samples and the overall features of the machine," he stated. He further emphasised the crucial role of Bindwel's excellent speed of response for service and spares availability, along with the renowned robustness and longevity of Bindwel machines, which contribute to a strong brand image.

The SigLoch XE-Cut from Bindwel has improved Batra Cards & Art's production process, particularly in delivering quality jobs faster, even during odd hours, and excelling in small quantity customisation. Batra praised the machine's ability to perform Cut+Crease+Half Cut in a single pass. He also noted the significant benefit of the auto-feeding option with QR Code scanning, which minimizes the need for highly skilled manpower.

A recent project, a wedding invitation order of hundred pieces, perfectly illustrates the Bindwel machine's impact. The project presented a unique challenge with a 1mm difference required for the cut and crease. The SigLoch XE-Cut machine from Bindwel efficiently overcome this, enabling a swift 24-hour turnaround time.

Batra lauded Bindwel's technical support, rating the responsiveness of services and spares availability as "Excellent." When asked if he would recommend Bindwel, he unequivocally stated, "Definitely. The solution is a perfect fit for all short-run digital prints." He added, "Being Made in India makes it more robust and less vulnerable to breakdowns, and it provides the flexibility of faster response for services and spares availability."

"The SigLoch XE-Cut from Bindwel has been instrumental in our business growth, providing us with the in-house capability to finish complicated designs with ease and minimal manual intervention," Batra added. "The service and spares support from Team Bindwel is excellent; they are available at any time to resolve our concerns and have truly partnered with us on our growth journey."