Apple MacBook Neo colours hint at design’s new role

Apple’s latest move to introduce MacBook Neo, signals a clear shift towards inclusivity, particularly when viewed through the lens of the younger audience the brand increasingly speaks to. For this generation, individuality and self-expression matter deeply, and the four bright colours of the laptop — Silver, Blush, Citrus and Indigo — seems to fit right in.

People no longer want to feel identical to everyone else. They want their style, personality, and choices to reflect who they are. And the products they often buy and use become extensions of that identity.

A recent Redseer report found that, as recent entrants to the workforce, the older Gen Z population uses their income to gather markers of their distinct identity. “This generation shuns labels, valuing inclusivity, self-expression and authenticity. Through this phase of self-discovery, they prioritise aesthetics and new experiences – all of which reflect in their behaviour as consumers,” the report found. 

Read the complete report on the Campaign India website.