Advantage Offset gets its third Komori

Naraina, New Delhi-based Advantage Offset recently invested in its third Komori press — an Enthrone 429. The machine has been running on the company shopfloor since December 2022.

05 Mar 2023 | By Rahul Kumar

Ashwani Gulati, founder, Advantage Offset

The company got its first Komori press, a Komori LA 437, around seven years back, while the second machine, an Enthrone 429 model, was installed in April 2022.

Ashwani Gulati, founder, Advantage Offset, said, Advantage Offset specialises in 100% job work, and before the Covid-19 pandemic, they were printing long-run jobs of up to 100,000 sheets per job each day. However, the pandemic has reduced the volume of long-run jobs, and now they are printing an average of 3,000 to 5,000 sheets per job, with long-run jobs ranging from 10,000 to 15,000 sheets per job.

Gulati also explained that the printing industry has changed, and companies now have to earn their work. He started as a freelancer in 1984 and in 2001-2002 and opted for a second-hand press. In 2015-16, he upgraded to a Komori press and shifted to job work. In the last 4-5 years, the company has also started exporting to the UK, and their work is now 70% job work, 20% export, and 10% domestic work.

Advantage Offset operates 24 hours a day, with 60 employees. 

Gulati said technology is changing fast, and Japanese manufacturers are leading new technologies. The newer presses require less investment and offer a faster and more appropriate return on investment. We bought two presses in one year.

The company’s specialty is commercial printing, and it can match delivery schedules. It prints on-demand in offset, with jobs ranging from 100 to 1,000 sheets.

The company is not into packaging. Gulati explained that he can install two more machines if he decides to venture into packaging, but he is not interested at the moment. The focus is on commercial printing.

Gulati’s plan is to continue until he can with a focus on export, even though the next generation, his son Pranav Gulati, is not interested in the business.