Meghdoot: Top of the POP

As the Indian retail market explores the myriad possibilities of point-of-purchase (POP), Delhi-based Meghdoot, a leader in corrugated boxes, has equipped itself to translate a print idea from marketers into eye-popping reality.

The company has achieved this with investments in futuristic technology. This includes the HP Scitex Flatbed 10000 industrial printing press and the HP Latex 3000 printer. Meghdoot’s sprawling unit in Delhi also boasts of the Kongsberg cutting table XP24

17 Apr 2015 | By Rahul Kumar

Rohit Kapoor, the second generation of the family-owned business, who initiated the shift to POP

Meghdoot Cafe is the theme of Meghdoot's sample display corner at its facility in Piragarhi, Delhi

Solutions for Bacardi. All the showcased material are printed digitally on corrugated sheets

On the day of the inauguration of the POP facility, Puneet Chaddha of HP with Rohit Kapoor (L) and Abhishek Kapoor (R) of Meghdoot

Table, stools, bottle stands and trays, all manufactured with corrugated sheets and printed digitally

A bar theme created through corrugated sheets. Rohit Kapoor believes corrugated boxes are not just brown boxes, they can also be "sexy"

Rohit Kapoor of Meghdoot (L) with Team Bacardi

Ice cream manufacturers are also on Meghdoot's radar. So far, they have turned many manufacturers to their customers

A poster directly printed on canvas, something which was not possible earlier

"I want to change the perception that corrugation is not just a simple brown box used for shipping products. It can also look sexy,” says Kapoor

A POP stand by Meghdoot promoting coffee, it was displayed at Meghdoot Café as well

Meghdoot's POP job for LG during the ICC Cricket World Cup, which concluded recently

A delicious job for Kwality Walls

Next time you notice an ice cream price board like this, it might just be manufactured at Meghdoot

A standee for mouth-watering pizza

Meghdoot recently hired a graduate from the National Institute of Design (NID) to boost its designing capabilities

Have you ever seen a sturdy corrugated stand for one of the softest meals, Maggi? It's made in Meghdoot

Meghdoot is the 17th company in the world to use the Store Visualiser, and perhaps the first to use it for POP

Brand managers and marketers need to stay ahead of the market dynamics. Other than flexibility with shapes and sizes, top brands demand colour accuracy

Wall graphics that can explore new markets in consumables, food and beverages, clothes and so on

Meeting a brand's creative needs; new ways to present a product on the shelf

Making music: No limit to the imagination. Esko's Kongsberg cutting table XP24 tackles complex jobs and helps Meghdoot's customers to push their creativity even further

Meghdoot: Ability to provide backend services which normal agencies are unable to provide

Meghdoot is also the first company in Northern India to deploy the HP Latex 3000 printer

The Meghdoot team in front of the HP Scitex Flatbed 10000 has enabled the production to be transformed from traditional to digital

Rohit Kapoor, an MBA from UK, implements the best practices he learnt during his stint at Walmart in the UK

Meghdoot's POP facility in Piragarhi, Delhi. Its corrugation facility is in Rudrapur, Uttarakhand, with a production capability of 5000 metric tonne per month